Best United India Comforts Private Limited (BUICPL), as per its annual filings, is engaged in the retail business of readymade garments and fashion accessories designed under the brand 'Jack & Jones'. BUICPL offers jeans, t-shirts, shirts, jackets, shorts, boots, sandals, and sneakers through the ‘Jack & Jones' brand retail outlet. It operates through an online portal 'jackjones.in'. The company was incorporated in 2009 and has its registered office located in Mumbai, Maharashtra.